The campaign’s message is a well-known truth, that hard work doesn’t need to shout. To get the message across to the fleet audience,

we looked for inspiration in nature and found animals that shared similarities with Hyundai’s business.

 

“Quietly Brilliant” was rolled out with a series of prints in fleet magazines, digital banners, radio adverts and events. The messaging focused on Hyundai’s award-winning service, the IONIQ Electric & Hybrid range, and other alternative fuel vehicles, including NEXO, the brand’s next-generation hydrogen fuel cell electric vehicle, and KONA EV, the first fully electric compact SUV in Europe.

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Copywriter: Adina Cioceanu. Creative Director: Jane von Klemperer. Head of Design: Liam Graham. Creative Agency: Innocean UK